Together, We Can.
[Job Summary]
The Senior Manager of Digital Marketing will lead digital initiatives for the Japan and Korea markets, with Japan as the primary focus (approx. 90%). This role will evolve our current branding-focused team (SNS, Web production) into a performance-driven digital organization that drives lead generation, online sales support, and measurable business growth.
Responsibilities include reputation management, supporting online sales activities, and collaborating closely with Sales, Call Center, Hawaii teams, and the corporate office in Orlando, Florida.
The role reports to the VP Marketing Asia and is expected to embody Hilton Values: Hospitality, Integrity, Leadership, Teamwork, Ownership, and Now.
[Essential Job Functions]
■ Digital Strategy Development & Exec• Develop and execute digital marketing strategies for Japan (primary) and Korea (secondary).
• Shift the organization from branding-focused activities to performance-driven marketing.
• Define and manage annual KPIs (lead volume, tours, sales conversion rate, CPA, ROAS, etc.).
• Integrate digital initiatives with existing offline sales models.
■ Lead Generation & Nurturing
• Plan, execute, and optimize digital advertising (Google, Meta, LINE, YouTube).
• Drive SEO, landing page optimization, and content marketing.
• Collaborate with SNS and content teams to build effective acquisition funnels.
• Utilize MA/CRM tools for nurturing (email, LINE, segmentation).
• Plan and execute webinars and online information sessions.
■ Reputation Management
• Monitor reviews across Google, SNS, and online forums.
• Develop and execute response strategies for negative reviews.
• Collaborate with corporate teams on brand protection and crisis communication.
• Extract customer insights and propose improvements.
■ Online Sales Support
• Support online sales presentations and virtual tours conducted by the Sales team.
• Optimize digital sales materials, landing pages, and video content.
• Analyze funnel performance to improve lead quality.
• Coordinate with the Call Center to strengthen lead follow-up.
■ Data Analysis & Optimization
• Analyze the full funnel from lead acquisition to conversion.
• Identify insights related to affluent travelers, Hawaii enthusiasts, and family-oriented customers.
• Use BI tools and GA4 to visualize performance and propose improvements.
■ Team & Partner Management
• Manage existing team members (SNS, Web production).
• Direct external partners (agencies, production vendors, CRM providers).
• Enhance team capabilities and promote digital culture.
■ Cross-Functional Collaboration
• Work closely with Sales, Call Center, and Hawaii teams.
• Communicate with corporate teams in Orlando, Florida.
• Report to VP Marketing Asia.
• Support campaigns, events, and information sessions
[Knowledge, Skills, and Abilities:]
To fulfill this role successfully, the individual should possess the following qualifications, knowledge, skills, abilities, and experience:
- 7+ years of experience in digital marketing
- Experience in lead-generation marketing (real estate, travel, finance, SaaS, or other high-value products)
- Knowledge of advertising, SEO, landing page optimization, CRM
- Team management experience
- Business-level English communication
- Data-driven decision-making experience
In addition, the following qualifications, knowledge, skills, abilities, and experience are preferred:
- Experience in real estate, travel, or affluent customer segments
- Experience transforming offline businesses into digital-driven models
- Experience with MA tools (HubSpot, Marketo, Salesforce Marketing Cloud)
- Knowledge of the Korean market
- Experience working with global teams
- Experience in reputation management
Ideal Candidate Profile
• Able to build and scale new digital capabilities
• Comfortable working closely with Sales and owning revenue-related KPIs
• Strong understanding of customer psychology (travel, Hawaii, family, lifestyle investment)
• Agile, adaptable, and energized by change
• Strong leadership across diverse skill sets
• Embodies Hilton Values in daily work and decision-making
Extraordinary People,
Exceptional Benefits on Day One
Benefits start on your first day of work with no waiting period!
Hilton Grand Vacations is committed to putting people first. That’s why our benefits plan starts when you do. But that’s just the beginning of the exceptional opportunities we offer to extraordinary people who join our U.S. Team.
Eligibility: All U.S. regular full-time and part-time Team Members are eligible for a wide range of benefits. Team members represented by a labor organization or subject to a collective bargaining agreement may have benefits that differ from other non-represented employees.
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Benefits that support Team Member health and financial wellbeing.
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Travel and hotel discounts for Team Members, family and friends.
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A healthy work-life balance with PTO and flexible hours.
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Team Member events that build camaraderie through fun activities.
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An open-minded culture committed to diversity and inclusion.
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Incentives for Team Members that exhibit excellence every day.
List Japan Specific Holidays/Vacations
- Two days off per week (Japan only)
- An average of 124 days off each year (Japan only)
- Observance of national holidays
- Paid vacation time and sick leave
