Director Marketing

Shapes Strategy

•Develop and implement tactical marketing plans to exceed plan; tour flow; cost/sales efficiency and net volume targets for local Marketing.

•Recruit, hire and train Team Members for Marketing programs.

•Manage and refine the relationship with Resort Operations, Business Management, Sales and Direct Marketing.

•Manage and coordinate all tour flow for respective Sales Centers.

•Develop, refine and implement processes for Marketing programs.

•Develop and implement Marketing Reward and Recognition programs and Team Member action plans to increase TM satisfaction, retention and engagement.

•Champion Hilton quality customer care culture throughout all Marketing channels.

•Maintain performance management standards, work with Director of business ops to change, or create new compensation plans and reporting Marketing programs.

•Develop and manage relationships with local vendors, attractions, restaurants and hotel partners to support regional needs. 

•Secure future business through face to face bounce back / event marketing initiatives.  

Drives Execution

•Coordinate tour schedule and availability locally with Business Management team and Direct Marketing

•Partner with Direct Marketing to ensure customer satisfaction of all Direct Marketing booked tours

•Handle all Marketing related guest issues

•Handle all NQ’s for Marketing tours

•Handle owner issues in the lobby or Sales centers

•Responsible for Marketing presence at Sales Centers, within the property and/or special events 

Build and Lead Talent 

•Responsible for ongoing training to increase production

•Work with HR to have all new Team Members attend New Hire Orientation and other training programs as needed.

•Proactively seek and schedule ongoing workshops and training sessions to support maximum production, team building and corporate culture.

•Coach all Marketing team in Guest Services, OPC, IPC on an on-going basis. 

Drive for Results

•Monitor the Marketing Coordinator’s sales pitches and customer interaction on a consistent basis

•Facilitate all marketing initiatives on the floor

•Responsible for saving no-shows and cancelled tours

•Responsible for ensuring bounce-back packages are being offered to guests who can’t tour at all desks

•Pro-actively engage all guest touch points in the lobby

•Responsible for monthly reviews and maintaining monthly goals 

Overall

•Must be available to work Saturdays, Sundays, evenings, holidays and any other days/ hours as required per business needs.

•Carries out all reasonable requests by management of which the team member is capable of performing.

Compensation:

Salary range: $102,000.00 to $116,000.00 plus commissions and/or bonuses governed by a compensation plan.

• Our Mission and Values
• A people-first culture
• Internal growth opportunities
• Being part of an industry leader in the hospitality field
• Benefits include extended health & dental and vision coverage
• Short term and long term disability benefits
• Employee Assistance Program that supports your physical and mental well-being
• Wellness allowance
• Group RRSP
• Recognition Program and Rewards
• Team Member and Family Travel Program providing reduced hotel room rates!